Statement of Principles

The core beliefs that guide WinMill constitute more than a mission statement; they are the foundation and ideal of all of our policies and actions. By our firm commitment to them, we are able to attract and retain the best people, advocate the best products, perform the best services, and serve the best clients.

Talented and intelligent people attain success daily; they are able to utilize the tools they have obtained through training and experience to overcome technical challenges, resolve interpersonal issues, close a sale or reconcile a complex account. Yet they often bring themselves to the brink of truly outstanding achievement only to fall short because of some unexpected obstacle, challenge or lack of vision. We believe that few are ever able to exploit the creativity, imagination and insight required for singular accomplishment. At WinMill, all of our efforts focus on empowering ourselves to take with confidence and clarity that extra step.

Our excellence begins with an effective recruiting program. WinMill actively recruits and hires the very best and brightest people. Our hiring criteria are astonishingly simple: Loyalty, Motivation, Intelligence, and Experience. Those attracted by these few criteria will thrive in WinMill's demanding training programs, rising to the challenge through their own motivation.

We understand that there is more to having the "Best People" than recruiting bright individuals. We provide our associates with superior training and an environment that nurtures success. It is the mission of the WinMill management team to ensure that our training plans are robust, our career paths are fulfilling, and our compensation is competitive.

We are a dedicated group of enlightened and intelligent people. There are no issues that we cannot solve through face-to-face communication and "straight talk." When it comes to gossip, griping, and negative behavior, we agree to uphold a policy of "The buck stops here." We agree that we will uphold the trust of the Company, by not withholding information that could allow the Company, its managers, and its associates to learn and improve. We don't keep secrets; we confront issues openly, directly, and with complete fairness. We believe above all else in respect for each other, and are dedicated to advancing this ideal both at WinMill and in the world.

Every associate at WinMill is responsible for working closely with a manager to construct a personalized training plan that will challenge and develop that associate's technical and professional skills. Every effort is made to ensure each associate's success, confidence, and personal dignity. We base our training plans on the WinMill Triangle of Success with the ultimate goal of creating well-balanced, highly educated associates. Our superior ability to educate and to learn is our greatest competitive advantage. It allows WinMill to keep associates highly motivated and prepares them to meet our goal of delivering the best service. We are committed to continually adapting in order to change faster than other organizations. Change itself makes our ability to educate and learn valuable. It is change, change, and more change that guarantees a handsome return on our investment in the education and re-education of our associates. We aim to promote from within whenever possible. We are sincerely interested in the personal development and professional advancement of each and every associate at WinMill because we firmly believe that increasing one's personal value benefits both the individual and the Company.

WinMill forms partnerships with the most successful software companies in the nation. Our goal is to select and to support the best products in every phase of the software development lifecycle. We not only strive to select the "best" products, but also the products that provide our clients with the highest probability of success, based upon our valuable experience. We seek vendor partners that are committed to excellence in support and in educational curriculum development. We regularly provide feedback from our clients and from the marketplace to help our vendor partners improve their offerings. We actively pursue vendor and industry certifications. One of the highest levels of achievement for a WinMill Consultant is to be certified as an expert or as an instructor for any of our vendor products.

We aggressively market the software and certified training offerings of our select partners. Our salespeople are well-trained business people and technologists. Our culture and our service model have each been carefully crafted around successful account management, and therefore WinMill Account Managers are far more than merely salespeople. They are accomplished professionals capable of the highest level of service, representatives of the collective effort of many WinMill associates.

The Account Manager position is unique to WinMill. Our Account Managers are positioned to be the conduit of all critical client and vendor information. They work in tandem with WinMill Project Managers to deliver the highest level of client service. All written information being transmitted to a client or a vendor always goes through an Account Manager. Right from the start, our clients are taught the WinMill service model. The Account Manager is the client service hub. He or she is the one person ultimately responsible for client satisfaction. WinMill associates are taught to support Account Managers in this role. Finance and Administration associates keep Account Managers well informed regarding our client financial relationships. Consultants regularly relay project and technical information through the Account Manager. This coordinated effort by WinMill associates helps the Account Manager function efficiently as a central source of information. Our model increases interaction between our client decision-makers and WinMill Account Managers. Increased communication creates greater trust, which allows all parties to feel more comfortable when future transactions are required.

We believe that to strive for anything less than the highest ideals would sell our clients and ourselves short. What makes WinMill an exceptional company is that we set for ourselves the impossible goal of performing even the most routine tasks in an exceptional manner.

We look to outstanding companies as our model for success, and we owe much to those that have gone before us. We believe that by learning and imitating what others have done well, we build a better company on the shoulders of giants. Our commitment to excellence descends to the smallest detail and is guided by an unwavering resolution to do the right thing. Although we exist to serve our associates, our clients, and our investors, our greatest wish is for our clients to believe that our only reason for being is to serve them. We are ready for their calls and we are expecting their visits, so we strive to conduct ourselves in a warm, positive, and professional manner at all times. We maintain our ethical values at all times, because experience has taught us that consistency is the foundation of great service.

WinMill has enjoyed many client successes. We take pride in these achievements, not to boast but to provide trustworthy references for prospective clients. We do not consider past success alone sufficient reason to do business with WinMill, but within the constraints of client confidentiality we point to our successes as testimony of our commitment to service excellence.

Our clients are neither large nor small by design. They are companies that view technology as one of the business tools used to gain a competitive advantage. Our clients are successful, innovative organizations with highly motivated management teams and extremely capable employees. They are leaders in their field, accustomed to great success. Our clients understand the value of quality and the need for careful planning. They are willing to pay the fair market price for excellent service. Our clients are companies that are as committed to WinMill's success as we are to theirs; they recognize that true partners are mutually respectful and uphold each other's principles. They are, in short, companies that we wish to imitate in many ways.